THIS WEEK WE TALK SELLING ICE

today in class we have been split up into three groups and given a topic to create a TVC to try and sell a product. We have been given the task to sell ice to Eskimos which is harder than u think

I have been on to multiple sites looking for the answer these are some examples

During my finding, I came across this video for selling ice to Eskimos

this was a difficult topic to come up with a commercial for a impossible product even scientists say its impossible but its just like selling water to people around the world when they can get it out of there taps and its all around us just like ice is all around them we have come up with plenty of things that will help sell this product 

OUR GROUP IDEAS:

Kiwi Blue wants to sell ice into the Alaskan Market, devise a TVC that will make them stand out in the competitive Alaskan Market.

Selling Ice:

- OUR ICE IS BETTER

- THEY ARE PURE UNLIKE YOUR FILTHY ICE THAT’S “NATURAL”, NEW ZEALAND ICE IS VITAL FOR THIS

- OUR ICE IS CHEAPER THAN YOU THINK

- WHY DO ALL THIS LABOUR WHEN YOU CAN PURCHASE THEM CHEAPER? YOUR CHAINSAW AND OIL AND SLED IS WAY MORE EXPENSIVE THAN A WHOLE HOUSE BLOCK FULL OF ICE

- ALSO, THEY CAN BE IN A VARIETY OF COLOURS, LIKE CYAN BLUE, NAVY BLUE, BLUE, RED, GREEN, MAGENTA, ECT.

- DELIVERY IS ALSO FREE!

- THE LOGO CAN BE ON THE BAGS, AND THE NAME “KIWI BLUE” CAN BE OPTIONAL, SO FOR THE PEOPLE WHO DOUBT THIS PRODUCT WILL BE UNKNOWINGLY BUYING THIS ICE

- TARGET AUDIENCE IS THE ADULTS FROM THE RANGE OF 20 TO 50, EVEN THE ELDERLY SO THAT PURCHASING ICE IS VITAL BECAUSE THEY’RE TOO OLD TO CUT THEIR OWN ICE

- COMMENTARY THAT JUST MOSTLY MENTIONS THE WORDS “AFFORDABLE” AND “NATURAL” AND “LIGHT WORK”